With over 6,000 SKUs across physical stores and a thriving e-commerce pet supply business, Incredible Pets saves time while safely and efficiently bulk-editing products during a few dozen monthly promotions using Ablestar Bulk Product Editor.
Jef Williams, the e-commerce and promotions manager of Incredible Pets, has seen a lot in his thirteen years with the company—from stocking dog food in a retail location to managing the eCom and promotions side of the operation based out of Auburn, California.
The biggest lesson for him? You can run the e-commerce portion of the business efficiently with a lean team, provided you have the right tools.
Jef navigated the challenges of technological operations in eCommerce and figured out how to harmoniously leverage bulk editing automation software.
By reducing editing time across in-store and online promos, Jef could focus on other areas of the business while increasing sales by over 500% and doubling their conversion rate.
Let’s discuss precisely how Jef and the Incredible Pets team were able to achieve this.
Incredible Pets’ time-saving efficiency strategy for running promos
Incredible Pets is taking pet food and supplies to the next level by offering an effective data management strategy that makes the products stand out and be competitive in the retail pet space.
They’ve created a unique experience for their customers in-store and through their eCommerce store on Shopify. Ensuring their products are as accurate as possible allows customers to make the most informed decisions on what they want to purchase for their pets.
Jef and his small team of two run a few dozen promotions across retail and online stores monthly. With limited time, they can schedule bulk edits for promos, no matter where it is in the month.
This allows the company to concentrate on other areas of the business and avoid costly errors
Jef can then focus on other areas of the business, such as marketing and operations. The team can also feel secure that the promos will stop and start as planned even when people are asleep, on vacation, or on a major holiday when most people want to concentrate on spending quality time with family.
The problem: Using manual spreadsheets is error-prone and takes a lot of time and effort
The original way Incredible Pets managed their bulk editing before moving to the Ablestar platform was inefficient and often resulted in a lot of wasted time correcting formatting issues.
Thankfully, Ablestar Bulk Product Editor was exactly what the Incredible Pets team was looking for.
The solution: an easy-to-use solution for bulk editing thousands of products
Incredible Pet’s transition to Ablestar Bulk Product Editor brought about an efficiency that streamlined their data management and helped them sell a lot of products to their pet-loving community. It also made new team members feel safe and secure when making edits, whereas their previous solution made them want to edit each product individually.
Here’s a breakdown of the key approaches and benefits they achieved:
User-friendly solution
Using Ablestar Bulk Product Editor is an efficient solution to train new employees who aren’t always familiar with managing spreadsheets. There is a safer feeling when you know you can make edits on the fly without using spreadsheets. Offering an easy-to-use solution with an undo button gave new team members the confidence to make edits and be able to roll back those changes should a mistake occur.
Quick filter
The Incredible Pets team can filter product lists by specific categories such as collection, tags, and vendors to make changes in large quantities. Selecting products by filtering and then being able to make adjustments was a game changer for them.
Schedule edits
Price changes and promotions can be done when Jef and team have time. It makes their workload easier to manage with such a small team with limited time. Scheduled edits made it easier to run flash sales and monthly promos that update automatically.
The results: Save time and build efficiency when running a few dozen monthly promotions
Incredible Pets has drastically reduced its editing time from over three hours to around thirty minutes an edit —in the first year, without hiring any new staff, were able to increase sales by over 500% and double their conversion rate.
Jef Williams, e-commerce and promotions manager
