You better watch out, I’m telling you why… The sun may still be shining but eCommerce sales season has a habit of creeping up on Shopify store owners!
With gift-buying just around the corner, it won’t be long before the busiest time of the year for many online retailers. It’s time to get your Shopify store ready for sales season.
Get ahead of the game with these three time-saving tips…
1. Drive More Traffic With Holiday-Focused Title Tags and Meta Descriptions
It can take a while for higher rankings to be achieved, so it pays to make smart choices with regard to SEO ahead of big holidays. Title tags and meta descriptions are a great place to focus. They will be the pieces of content that jump out at potential customers when they’re scanning through search engine results.
You can make sure they pick your store by doing a little preemptive work to optimize meta descriptions and title tags with regard to either the holiday in question, or any promotions that you might be running.
This should increase appeal and help increase your CTR. A higher CTR should in turn help to boost your future ranking.
Top Tip: Search/replace product descriptions and titles in bulk, at speed with our free Bulk Product Editor & Sync App
2. Bulk Edit Your Product Prices & Pre-schedule Changes
We all know that the holiday season is the busiest time of year for ecommerce retailers, and many make the most of the increase in traffic by offering specific deals, sales and promotions.
Make sure you’re ahead of the game when it comes to prepping your inventory. Bulk editing your product prices ensures you can work smarter, not harder. By working with a solution like Bulk Product Edit & Sync, you can apply tags to all the products you’re going to want to reduce.
Once everything is correctly tagged up, you’ll be able to set comparison prices and very easily apply a discount of your choosing, to multiple products in an instant. Future edits can be pre-scheduled, meaning your sale is all ready to go live at a time of your choosing.
When it’s time for your sale to wrap up, you can easily reverse the process, reverting the edits to restore your original pricing. And yes, this can be scheduled too (so no worrying about getting your timing right!)
Top Tip: For a step by step walkthrough of how to use Bulk Product Edit & Sync to prep ahead of a sales event, check out our handy tutorial.
3. Create Holiday-specific Category Pages
Start thinking about user experience ahead of the holiday season. Shoppers on the hunt for appropriate seasonal gifts, or specific sales on holiday items will appreciate the clear use of category pages to help guide them as they hunt for the perfect presents!
These category pages work best in terms of SEO if they’re “evergreen,” meaning that it’s smart to keep dates away from your URLS, and re-use the pages every year. Steer clear of “/thanksgiving-sale-2020” and instead opt for “/thanksgiving-sale/.”
Use category pages creatively, for example to curate ranges of gifts targeted at specific genders or age groups. These can then be incorporated into your social media campaigns.
Access your internal site search data to learn more about the types of queries your customers are entering. This will help you get a better understanding of the purchases they tend to be looking to make during the holiday season, or specific discounts they might be looking for.
Top Tip: Add certain products to collections quickly and easily with our Bulk Product Edit & Sync app.
We hope these three quick ideas will help get you excited to prep your Shopify store for a successful sales season! If you have any questions about how to go about using the Bulk Product Edit & Sync app to get your inventory in excellent shape ahead of time, we’d love to hear from you.
Looking for more time-saving hints to help make your life as a busy eCommerce manager that little bit easier? Check out The Ultimate Guide To Ecommerce Store Management Efficiency.